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Chelsea Gannon

What does it take to win student campus brand manager of the year?

By Chelsea Gannon

My final year of university came to an end, and with it my time as a Campus Brand Manager (CBM) at Liverpool John Moores University (LJMU). To top it all off though, I was awarded CBM of the Year for the UK after competing against three other finalists at the Enterprise European Head Office. Here is how I won.

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As a CBM it was my job to represent Enterprise Rent-A-Car on campus and recruit students, whilst continuing my own studies. My goal, when I started, was to increase the visibility of Enterprise’s brand on my campus whilst supporting and developing the relationships with my university lecturers and career advisors; helping me to reach out to a huge pipeline of talented students.

I created my own personal Twitter account for the role as well as a specialised account targeted at the university, which could be passed on to the next CBM at LJMU. This is where I retweeted ‘@ERAC_Jobs’ posts, as well as sharing all of the events and activities that I had organised to students, societies and careers departments, so that they could retweet them too. This meant I dramatically extended my reach on campus.

Social media is easily the biggest and best platform to use if you want to reach a wide variety of potential candidates. My tip is to be consistent, and make sure you follow up digital interactions with real-world ones too. Don’t be afraid to have fun with it too!

CSz8RhsXIAAglO0This is one of the reasons I also arranged various events from career talks and application sessions, to on-campus interviews. There is no substitute to actually talking to people about the great opportunities available at Enterprise! Other events that proved extremely successful were career fairs – the first at LJMU was a female and BAME event titled “Getting in: Getting on”, which helped towards increasing a diverse pool of applicants into Enterprise’s talent pipeline.

Improving your employability skills is one of the great reasons to be a Campus Brand Manager for Enterprise. I can say that my time management skills really improved during my final year as I learned to balance both my career, and my studies. I was awarded a First Class Honours Degree, as well as UK Campus Brand Manager of the Year – I’m really pleased that my efforts have culminated in this success. I’m also looking forward to my promotion when I return to working full-time at Enterprise, later this year.

My advice to all future Campus Brand Managers is that networking is key; you need to reach out to as many people as you can, as well as use your contacts to the best of your ability. My final tip: don’t be afraid to ask for help!

Want to make the most of the many opportunities Enterprise offers? Find out more about our great work placements and internships.

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